Development of a website including data aggregation for a custom store locator, and individual flavour pages.
Implementing Facebook pixel, custom conversions and custom audiences onto the website, as well as a product catalog linked to the pixel and directly to Instagram for product tagging.
Social Media Strategy and implementation for paid digital marketing campaigns
Development of a Brand Guide in partnership with design firms and social media agencies
Development of an influencer marketing program
Social Media & Marketing Officer
- Purchasing of media on facebook, instagram, display networks, pre-roll, and SEM advertising
- Social media performance and ROI analysis
- Digital strategy and planning including creative direction for campaign development
- Coordinating with subject matter experts, production teams and other agencies to ensure the campaigns are effective and efficient
Founder & Instructor
- Curriculum Development - Write and arrange content
- Classroom Instruction - Present information to groups of 15-25 people
- Event Planning - arranging venues, equipment, supplies, catering
- Group Administration - Mailing lists, subscriptions, invitations, RSVP's
- Social Media - Advertising and promotion, managed on Meetup.com
- Administration - Funding applications, RFP's, contracts
- Human Resources - Recruitment, onboarding, training, administration
- Project Management - Client communications, board meetings, feedback, reporting
- Accounts and Financial Mgmt - Accounts receivable/payable, payroll signoff
- Web & Graphic Design - Corporate website consultation, design, implementation, business cards, marketing materials.
- Events and Marketing - Coordinate community open houses, establish relationships, sponsorships, training initiatives
- Business Development - Business plan, budgeting, cost/benefit analyses.
Manager of Operations & Transport
- Guest services - ensure the satisfaction of up to 17 guests in the ski chalet
- Catering, transport, activities, and general problem solving
- Transport Logistics - Book, drive and maintain minibus for guest pick-up and dropoff daily
- Sales - upsell packages and restaurants through local partners
- Accounts - collect payment for in-resort sales, settle accounts.
- Facilities Maintenance - snow clearing, basic repairs, hot tub, etc
VIP Host - Hospitality & marketing program
- Communicate key messages about the brand in a genuine way while being entertaining
- Demonstrate highest quality of service and professionalism while representing the brand
- Become a subject matter expert on history, sport and national athletes related to Coca Cola and the Olympic Games.