Coca Cola has been one of the major sponsors of the Olympic Games for decades. For large scale sporting events such as the Olympics, Coca Cola executes a massive cross-platform experiential marketing hospitality program to immerse the public into unique experiences aligned with the event and the host nation.
In 2010, I was working as a brand ambassador for Coca Cola Canada as part of an activation called the Happiness House in David Lam Park, Vancouver. This was a 40ft high coke can cut in half which inside, contained a variety of interactive games and activities that aligned Coca Cola with the fun experiences that people could enjoy inside. I became an expert in Coca Cola's history and involvement with the Olympic Games and delivered key messaging and experiential marketing to thousands of visitors each day over the course of the Vancouver 2010 Winter Olympics. My role also extended to private media tours and working with musical talent during performances. I worked in each of the stations seen in the video below.
In 2012 I followed the Olympic Games to London to work on the VIP Hospitality program for media and corporate guests. This was a private pavilion providing premium level hospitality to guests as well as escorting them to Olympic events. The role included communicating with the media key messages about Coca Cola's involvement in the Olympics and providing them with a day full of exciting one-of-a-kind experiences. This video below shows the small team I worked with to take guests on an experience directly from the tube station, to the hospitality centre and then onwards to Olympic matches.